In the classic Richard Pryor movie, "Brewster's Millions," he has to spend $30 million in 30 days to inherit $300 million without telling anyone why. So he does outrageous stuff like buy a rare $1.5 million stamp and mails it on a postcard. Or pays his friend (the late, great, John Candy) $100k/day to be his assistant.
But one of the most ridiculous things he does is fund his own campaign to run for mayor, even though he doesn't want to be mayor. He just knows that it will burn up a lot of money so he can reach his goal. And to avoid winning, he starts saying ridiculous things. Things to make the public think he's a fool and not vote for him. He even makes fun of the other candidates just so people think he's extremely unprofessional and shouldn't be in office.
However, things don't go as planned. People start seeing him as a candidate who tells the truth, tells it how it is. And they like that. It's refreshing and a nice change from traditional political mumbo-jumbo. So he reluctantly starts winning. More and more people rally behind him. People are wearing shirts and carrying signs with his dumb slogan, "VOTE NONE OF THE ABOVE!" He begins leading the polls by a landslide.
But then, to his dismay, he's informed that when he wins he'll make an annual salary of $60k, which means that he's only adding to the money he's supposed to lose. So at the very last second, he pulls out of the race, leaving everyone confused.
But he knew it was best for the city. And it was best for him. He never wanted to be mayor. He just wanted his $300 million.